In an accelerating climate crisis, renewable energy and electrification are the most important tools to reduce greenhouse gas emissions. However, in sectors where electrification is infeasible or impossible, other solutions will be needed. While hydrogen gets a lot of attention, it suffers from challenges like being difficult to transport and store. While it does not receive nearly as much attention as hydrogen, another molecule, methanol, could play a crucial role in bringing down emissions in challenging sectors like shipping, aviation, or the chemical industry.