Net Neutrality is a core pillar of the open internet. But we witness a coordinated, world-wide attack from the telecom industry on the very foundation that ties the internet together. The interconnection of autonomous parts of the internet used to be a non-political and non-commercial field that not many paid attention to. But through heavy lobbying activity we are on the brink of regulating interconnection in the EU, Brazil and India to establish a new payment obligation that would force everyone who wants to send a significant amount of data to customers. Telecom companies would end up being paid twice for the same traffic, from their customers and the content and cloud providers that want to reach them.